Supplements
What to know before you trust a supplement
By Matias Massaro, DNP June 15, 2026
Most people who take a supplement are doing something reasonable. They are trying to look after their health, often after the usual care came up short. I want to start there, because nothing in this article is an argument against that instinct.
What I do want to question is an assumption that tends to ride along with it. Walk into a pharmacy and the supplement aisle looks just like the medicine aisle: the same shelves, the same serious packaging, the same confident claims. It is easy to assume that someone checked these products before they reached you, the way someone checks a prescription. For a prescription, that is true. For a supplement, it mostly is not.
This is not a case for throwing out your vitamins. Some supplements have a real, if modest, place, and I talk them through with patients every week. It is a case for buying them with your eyes open, because the rules behind these products are far looser than they look, and a great deal of money is spent making sure you never notice.
How supplements are actually regulated
In the United States, supplements are regulated as food, not as medicine. That one fact explains most of what follows.
Under a 1994 law, the Dietary Supplement Health and Education Act, the Food and Drug Administration does not approve supplements for safety or effectiveness before they go on sale. There is no review before the fact, the way there is for a new prescription drug. That does not mean the factory floor is lawless: federal good-manufacturing rules require companies to set and meet specifications for a supplement's identity, purity, strength, and composition, and a genuinely new ingredient, one not sold in the United States before October 15, 1994, is supposed to be flagged to the FDA for a safety review at least 75 days before it goes on sale. But most ingredients on the shelf predate that cutoff and are exempt, those rules govern how a product is made rather than whether it works, and enforcement is thin. The company that makes the supplement is still the one that decides it is safe, and the FDA usually steps in only afterward, once the product is already being sold and problems have surfaced.
The order is backwards. A prescription medication has to be shown to be safe and effective, in controlled studies, before anyone is allowed to sell it. A supplement is sold first and questioned later, if it is questioned at all.
You can hear the gap in the way supplements are allowed to talk. A product can legally say it will "support immune health" or "promote relaxation" or "help maintain healthy energy." These are structure and function claims, and they need no FDA review and no proof. The company is supposed to be able to back the words up, but no one verifies those claims before the bottle reaches you. The one firm rule is a disclaimer in small type: "This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease." Only a drug is allowed to say it treats or cures or prevents anything. So the label is built to sound like medicine while promising nothing anyone has to stand behind.
Why the rules are this loose
This was not an accident, and it helps to know where it came from. The light-touch system was written on purpose, and it has been guarded ever since by an industry with a great deal of money on the line.
The framework is that 1994 law, usually shortened to DSHEA. It was championed by Senator Orrin Hatch of Utah, co-sponsored by Senator Tom Harkin of Iowa, and passed after heavy lobbying from supplement makers. Utah is the industry's backyard; its supplement and natural-products sector alone brings in upwards of $10 billion a year. According to the nonpartisan group that tracks money in politics, Hatch ranked third among all members of Congress for money from the pharmaceutical and health sector over a 25-year stretch, and supplement companies, including multi-level marketing firms, were among his donors.
The law worked, at least for the people selling. After it passed, the supplement business grew from about $4 billion a year into a market worth tens of billions, by some estimates more than $50 billion. An industry that size has every reason to keep the rules where they are, and every resource to do it. When tighter oversight gets proposed, it meets well-funded resistance and tends to lose. The distance between how confidently these products are sold and how little is asked of them is not a gap someone forgot to close. It is the design.
What that gap means in practice
None of this is abstract. A federal study that combed through a decade of emergency-room records, from 2004 through 2013, estimated that supplements send about 23,000 people to the emergency room in this country every year, and that roughly 2,150 of those visits end in a hospital stay. Weight-loss and energy products drove most of the visits involving heart trouble, a racing pulse, palpitations, chest pain, and those landed mostly on young adults. Children who got into supplements unsupervised made up close to another fifth. If you ever have chest pain, a pounding heart, or trouble breathing after taking one of these products, treat it as an emergency, not something to wait out; the emergency resources page lists where to turn.
Contamination is its own problem. The FDA keeps a public list of products sold as supplements that it has caught carrying hidden drug ingredients or other violations, and it already runs to more than 2,000 entries, which the agency itself calls a small fraction of what is out there. The worst of it clusters in three aisles: sexual enhancement, weight loss, and bodybuilding. The hidden ingredients are not minor. They include real prescription drugs like sildenafil and tadalafil, weight-loss drugs pulled from the market for safety reasons like sibutramine, anabolic steroids, and compounds no one has tested. People have been hospitalized, and some have died, from products they believed were just supplements.
Then there is the liver, which is the harm people least expect from something bought at a health-food store. Natural is not the same as safe. An NIH-funded network that tracks drug-related liver injury now ties about one in five of its cases to herbal and dietary supplements, with bodybuilding products, concentrated green tea extract, and multi-ingredient blends among the repeat offenders.
And because those manufacturing rules are only as good as the enforcement behind them, what is on the label is not always what is in the jar. Testing keeps turning up products with more, less, or none of what they advertise, and sometimes ingredients that were never listed. A calm-sounding word like standardized or verified or certified on the front does not, by itself, promise that the contents are accurate or consistent.
Supplements also interact with medicines, sometimes badly. St. John's wort speeds up how the body clears many drugs, which can quietly weaken birth control and other prescriptions, and combined with some antidepressants it can drive serotonin-related side effects that turn serious. Vitamin K works against the blood thinner warfarin. Kava, often taken for anxiety, has been tied to rare but serious liver injury and should not be mixed with alcohol or sedatives. Antioxidant supplements may interfere with some cancer treatment, so anyone in active treatment should talk with their oncologist first. These are not rare edge cases. They are ordinary products sitting one shelf over from ordinary prescriptions.
The marketing is built to get around all of this
So why does every label sound so sure? Because the marketing answers to a different set of rules than the medicine does, and those rules are mostly enforced after the money is already spent.
There is a standard. The Federal Trade Commission requires that health claims in advertising be truthful, not misleading, and backed by competent and reliable scientific evidence, which for a real health benefit usually means well-run human trials. On paper, that is a serious bar. In practice, one agency is watching an enormous market, and it mostly acts after a product has been selling for a while. A claim can move a great many bottles before anyone official ever looks at it.
A market this big can pay for a lot of persuasion, and these days much of it arrives through influencers and people whose feeds you trust. That is exactly where to slow down. The FTC's rules are plain: an influencer has to disclose when they were paid or handed free product, the praise has to be their honest opinion, they are supposed to have actually used the thing, and they cannot make a claim the seller itself could not prove. Plenty of posts honor none of that. So the warm review from someone whose life you admire may be a paid spot, for a product they have never really used, making a promise no study supports.
The clearest rule of thumb I can give you is this: be most skeptical when the person recommending a supplement also makes money selling it to you. That thread runs through the predatory corners of this business, the wellness clinics that work expensive house-brand supplements or high-dose IV drips into a visit, the multi-level sellers signing up friends and family, the brands whose proprietary blend lists a long, lovely set of ingredients without ever saying how much of each is in there. None of it is illegal on its face. It just means the urge to oversell is built in, and the work of being skeptical gets quietly handed to you.
This is not an argument against all supplements
It would be easy to read all of this as a flat never take a supplement. That is not what I am saying, and it is not how I practice. Real deficiencies exist and are worth correcting. A handful of supplements have honest, if modest, evidence for specific uses. For the right person, a well-chosen one is a sensible small part of a larger plan. The problem was never that supplements exist. The problem is a system that waves almost anything onto the shelf in confident language, then leaves you to tell the few good products from the many that are useless or unsafe.
That is why this site keeps a plain, honest guide to the individual supplements people ask me about, what the evidence actually shows and, just as often, where it runs out. The point is neither to talk you out of them nor to sell them to you. It is to hand you a fair picture, so the choice stays yours and it is an informed one.
How to be a careful buyer
A handful of habits cover most of it:
- Distrust big promises. Miracle, breakthrough, detox, clinically proven, anything that claims to fix several unrelated things at once: that is marketing, not evidence.
- Treat a third-party seal as a floor, not a guarantee. Independent testing from groups like USP or NSF makes it likelier that the bottle holds what it claims and is free of certain contaminants. It says nothing about whether the supplement does what you want it to.
- Be most careful in the risky aisles. Weight loss, sexual enhancement, bodybuilding, and high-stimulant energy products are where hidden drugs and contamination turn up most.
- Take interactions seriously. If you are on a prescription, manage a medical condition, are pregnant or nursing, or have surgery coming up, over-the-counter does not mean automatically safe for you.
- Tell your clinician everything you take. This is the one that matters most, and it is not so I can lecture you. It is so that someone holding the whole picture can catch an interaction, or a waste of money, before it becomes a problem.
Underneath all of it is one plain fact: with supplements, no one is checking whether the thing works, or reliably whether the label is true, before it reaches you. The most useful thing you can be is a little skeptical.
How I think about supplements with patients
When a patient tells me they are taking a supplement, my first move is not to roll my eyes, and it is not to nod along. It is to ask three things, what they are taking, why, and what they are hoping it will do, and then to look at it honestly with them, the way we would look at anything else in the plan. Sometimes the answer is that it is reasonable to keep going. Sometimes it is that the money would do more elsewhere, or that the thing is quietly working against a medication. As with everything in psychiatry, it is decided case by case.
That is the kind of attention Cognia is built for: a psychological psychiatry approach, longer appointments, and the time to actually talk through what you are already doing for your health, supplements and all. The practice is not taking new patients right now, but you are welcome to join the waitlist, and we will reach out when we can.
References
- FDA: Structure/Function Claims
What a supplement label may claim without FDA review, and the required disclaimer.
- 21 CFR Part 111: Current Good Manufacturing Practice for Dietary Supplements
Regulation: manufacturers must set and meet specifications for a supplement's identity, purity, strength, and composition, with limits on contamination.
- 21 CFR 190.6 and FD&C Act Section 413: New Dietary Ingredient Notification
Statute and regulation: a dietary ingredient not marketed in the US before October 15, 1994 requires a safety notification to the FDA at least 75 days before sale.
- KFF Health News: How Senator Orrin Hatch Changed America's Health Care
Background on DSHEA, the 1994 law that set the light-touch supplement rules, and on the money behind it.
- OpenSecrets (Center for Responsive Politics): Health Sector, Top Recipients in Congress
The nonpartisan money-in-politics tracker behind the ranking of Senator Hatch among top congressional recipients from the health sector.
- KUER: How a 1994 Law Supercharged Utah's Supplement Industry
The size and political weight of the supplement industry.
- SupplySide Supplement Journal: A Senator's Influence on the Supplement Industry
How the supplement market grew after DSHEA passed.
- NCCIH: Using Dietary Supplements Wisely
Federal consumer guidance on using supplements wisely, which also cites the emergency-room harm estimate.
- NEJM: Emergency Department Visits for Adverse Events Related to Dietary Supplements (Geller et al., 2015)
The federal surveillance study, covering 2004 through 2013, behind the emergency-room and hospitalization estimates.
- FDA: Health Fraud Product Database
The FDA's running list of products caught carrying hidden drug ingredients.
- Hepatology: Liver Injury From Herbal and Dietary Supplements (Navarro et al., 2017)
The NIH and AASLD review finding that herbal and dietary supplements account for about 20 percent of drug-induced liver injury cases in the US network.
- JAMA: Quantity of Melatonin and CBD in Melatonin Gummies Sold in the US (Cohen et al., 2023)
An analysis in which 88 percent of melatonin gummy products were inaccurately labeled, from 74 to 347 percent of the stated amount, with one containing no melatonin but undeclared CBD.
- NCCIH: St. John's Wort
Federal summary of St. John's wort, including its interactions with birth control, antidepressants, and other medicines.
- NIH Office of Dietary Supplements: Vitamin K
Federal fact sheet noting that warfarin and similar anticoagulants antagonize vitamin K.
- NCCIH: Kava
Federal summary of kava, including its link to rare but serious liver injury and its sedative interactions.
- NIH Office of Dietary Supplements: Vitamin E
Federal fact sheet noting that antioxidant supplements may interfere with chemotherapy and radiation.
- FTC: Health Products Compliance Guidance
The evidence standard for health claims in advertising.
- FTC: Disclosures 101 for Social Media Influencers
The disclosure rules influencers must follow when promoting products.